Some quick tips that will save you time and money when evaluating new projects (There will be more and more of them as we return to the active phase of the Web3 market).

Everyone talks about the importance of communities, but few understand how to evaluate them. The best way to do it is to use all possible quantitative metrics.

Don't be fooled by a large number of followers. Many agencies and promoters offer fake or inactive follower boosts to inflate statistics. So, how do you check the authenticity of a community?

1. Follower Growth Dynamics. A useful tool for examining follower growth is the Social Blade service. A genuine community will exhibit consistent growth in followers with periodic spikes, coinciding with increased Twitter activity. (Image 1)

When there is a scarcity of tweets coupled with exponential growth in followers and a significant drop-off in engagement, it is a clear indicator of possible fake manipulation.

2. The Follower-to-View Ratio

(Image 2 : Tier-1 project - Tier-1 activity)

For smaller communities, the follower-to-view ratio tends to be approximately 5:1. As the community expands, this ratio diminishes due to the initial inactivity of the early followers. However, bear in mind that views can be artificially inflated through specialized services. Thus, it's essential to consider additional factors.

3. Retweet-to-Like-and-View Ratio

(Image 3: Clear example on this point made by Twitter Web3 researcher Stacy_Muur)

This ratio can be quite different depending on the specifics and phase of the project. But it is important to be able to find systematic patterns that, when coinciding with other red flags, will show a picture of fake activity in a project.

The main points to pay attention to are the combination of a similarly high number of likes and retweets compared to shows - most often means the involvement of bots, fake accounts. If you see only such tweets in a row from a project, you should think about its marketing strategy and intentions for long-term product development.

4. The Quality of Comments

An authentic community project typically attracts a mix of positive and negative comments from active accounts under its tweets. The main rule here - comments are meaningful!

You should even not trust popular Influencers who have a large number of subscribers, they just work for their token allocations. If you see only such comments under each tweet((Image 3) -> nothing promising.

5. The Quality of Followers

These tools below help identify the most influential crypto accounts following the project. The rule is simple - the higher the rating, the better.

https://tweetscout.io/ https://twitterscore.io/

Short Conclusion

These points obviously should not be the only factor to evaluate the social activity of a project (development dynamics, other social networks, mentions, etc. must be considered as well), but they are vital to understanding the prospects of the project (short-term spec or long-term growth). Show Less