I think it's an IOT type thing where you can store important data about real life objects on a blockchain. The website is not great, they don't have a white paper and are missing a lot of other important information. But They have a cool video about storing data about a famous Rolex watch and they seem to have several big integration partners like IBM. So I'd look more into their integration page to understand more. The token has also performed pretty OK over 3 years. Show Less