D3Young did a great job of describing and reviewing the platform, and highly suggest that you go ahead and read his approach that i totally agree.
The reason for giving 5 stars to the platform are following
Endorsements
Attached includes 3 testimonials of users, if true, 2 phrases define the importance, use and value of the platform that got my attention instantly to actually sit, carefully inspect and sign up for demo.
Comparison
The comparison of conventional and new (tokenspehere) approach is great example of showing why they are better, worthy, more reliable, tech empowered, cost effective and most importantly efficient, great sales pitch on the website, luv it!
Marketing Collaterals/Branding/Story
I would definately argue to change narrative while keeping ethos and core philosophy of the project and yet, reading the content over and over again, at least landing page, it makes it so easy to understand, i can`t simply resist trying it.
Yes, it might be a bit wordy, and i speculate that they are just bootstrapping, once there is working capital, team should be or must be smart enough to hire top notch design team to recalibrate the website ensuring smooth ride for end uses AKA Fund managers and relevant parties.
Yes, social media is not as good as it could have been, but solution is great, and narrowing the target audience specifically to Fund Managers and use of (word of mouth) irresistibly makes it easy to promote to increase conversion, thus, 5 stars Show Less
