Initial impression about three underdogs that developed a suprisingly promising idea and utilizing blue ocean strategy reminds me the story of David and Goliath...
None of the higherups seem to have any previous success, affiliation to any big names, previous work with big shots, no testimony or endorsements...
I dont know if one has to be a big shot or endorsed by someone to pull off a big idea or those that come from the middle of nowhere and pull the idea off defying the mediocrity, why should not they deserve admiration....
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