It looks exciting and the website is done well. The thing I struggled with was it wasn't clear to me exactly what the platform does.
In terms of brand story we always say 'Clear is better than clever'. For me that's what was missing - clarity.
The other thing is, this is an industry where there's room to connect emotionally with the target audience, but from scrolling through the website I didn't see that.
There was no 'soul', no 'humanness' to draw us in. I'd love to read a founder story or something about their purpose / vision. Show Less
