In my first impression I shared the gravity and magnitude of this L1 blockchain and it takes lots of thinking and work to connect dots and deliver core message/ethos to the target audience convincing them to start using the proposed solution.
Pitch Deck/Gitbook
The brevity of the gitbook makes it easy to understand (scale of the) problem, solution backing with their cases, how they are helping or helped to integrate their solutions into IBM, Microsoft and scores of other infrastructures that can be found here: https://learn.qanplatform.com/about-us/company
Web:
Website is quote strictired and complex, built to communicate, inspire, showcase benefits and calls for an action, 45 seconds video makes it simple and learn to understand about QAN and what it is delivering. https://youtu.be/WtS-OQinhGw
Seamless user experience, easy to navigate, understand and simply start using the platform, both for newbies as well as experienced users.
Socials:
First that caught my attention is the link that leads to their keynotes/ and promotional videos within their gitbook https://learn.qanplatform.com/community/social-media very well organized.
Lnktree is go to one link that rules them all and lots of lessons to learn from: https://linktr.ee/QANplatform
Blog is consistent and slightly technical, at least to me https://medium.com/qanplatform while twitter is doing good, telegram seem to be a bit slacking, however it's better to have less quality users than bot filled group that bring no value.
I suppose they could learn a lot from Cosmos, Binance and Ethereum social media strategy/thought leadership and especially latest success with zksync approach. Show Less