Are you a founder looking to list on Binance or a retailer hoping your project one day will be listed? Then this blog post is for you.
Securing a listing on Binance, the world's largest centralized exchange, is a significant milestone for any blockchain project. It is a powerful endorsement of a project's legitimacy and potential, benefiting everyone involved.
Recently, Binance announced a shift in focus towards listing smaller projects, moving away from those with high FDV and low token float due to past issues with price performance.
This guide dives into the key considerations for getting listed on Binance, providing insights into what top-tier exchanges expect in terms of marketing and public communication.
Understanding these expectations is crucial for any project aiming for a Binance listing. Let's explore the key considerations and best practices for effectively communicating your project's value and potential to the world's leading exchanges.
1. Emphasize Real Utility / Governance: The token must have a clear, real-world utility or governance function. Exchanges are more likely to list tokens that offer tangible use cases within their ecosystem, steering clear of those created purely for speculative purposes. Yes, PEPE might not have had the best utility but as long as there are some, I guess you can live off of being one of the top-volume tokens, but this isn't the case normally.
2. Compliant Communication: When discussing your project, avoid terms related to securities such as APR, APY, interest, yield, rewards, listing, deflationary, investor, and investment. Focus instead on the functional aspects and practical applications of your token.
3. Avoid Promotion and Speculation: Do not promote the token with the intent to encourage buying, staking, or holding. Avoid any form of speculative language or shilling. The emphasis should always be on the utility and purpose of the token.
4. Professional Language: Refrain from discussing the token's price, potential exchange listings, or strategies to create demand for the token. Maintain a professional tone that highlights the project’s vision, technology, and use cases.
5. No "Team": Use the term "core contributors" instead of "team" or "staff". This terminology aligns better with the communication standards preferred by the major exchanges and highlights a more decentralized project. Something decentralized can't have a "team".
6. Community Engagement: Interact with your community sincerely, avoiding terms like "investors" for token holders. Ensure that communications from project or team accounts remain professional, focusing on development progress and project updates. Let the community be moon boys.
7. Trading Volumes: While high trading volumes were previously a major factor, recent listing guidelines have downplayed their importance. However, demonstrating a strong and engaged user base can still positively impact the listing decision.
Listing on Binance or any top-tier exchange involves more than just meeting technical requirements. It requires a strategic approach to communication, a showcase of real utility, and an engaged community.
By following these guidelines, you can increase your project's chances of being listed and pave the way for broader recognition and adoption.
Don't forget to update the listing application at least once a month, in the event that you have valuable updates. And, NEVER talk about listing on Binance or make your community shill on X to Richard Teng. They have warned about this.
A lot of times, a secondary listing on Binance would happen without the team being told about it. This is to mitigate the risk of front-running the news.
(Please remember, a good journalist never reveals their sources. Just trust me, bro.) Show Less
