This looks like a classic case of techies doing marketing. The benefits of the platform are not clear and there isn't a lot of information about the project on the site. In addition, you have to login to see their case studies, so it's tough to see if this is actually working or if it's just a good idea.
From what I can glean from the website, this is a platform that integrates game user engagement, analytics and rewards systems. The FAQs are extremely sparse, some topics only have one (poorly punctuated) sentence.
Analytics platforms can have tremendous value, just look at Amplify in the current web world. But this project doesn't look like it has a clear benefit and the website doesn't provide much in helping potential users understand how ti works.
However, it is one to keep an eye on because if they are able to get better (aka hiring marketing people) at explaining how it works and the benefits, then it could start to gain traction...if it works as well as they claim. Show Less