I believe that Fight Out could have done more to promote their unique and great idea. Instead, they focused too much on the presale part of their project, where they showcased their ambassadors Savannah Marshall, Taila Santos, and Amanda Ribas.
While they did an impressive job raising over $6M during the presale and marketing on various platforms such as Twitter, Telegram (they closed this 3 weeks ago), Discord, Medium, some crypto news websites, and YouTube, their lack of marketing at present is one of the main reasons the price has dropped below the ICO price.
There was some fear, uncertainty, and doubt (FUD) a few months ago when 10 billion tokens were sent to a single wallet on Binance. However, the team recognized the issue and stated that all 10 billion tokens were sent to one wallet so they could be distributed into the appropriate pools. Additionally, 6 to 9 billion of these tokens set out in the current presale stage will be vested according to the schedule set out in the presale contract to each individual who purchased them, while 1 billion of these tokens will be accessible for exchange listings.
At one point, their Telegram group had over 140k users (I'm not certain of the exact number), but it was plagued with bots, and the number of active users was often limited to 1,200 at most. The team eventually decided to shut down the Telegram group due to the overwhelming number of bots and scammers and encouraged users to switch to Discord instead. However, the way this was communicated to the community was not ideal and lacked transparency, with the group being closed abruptly with a simple message instructing users to move to Discord. I see it as a good deed that was handled in an opaque way.
While I believe that Fight Out has the potential to grow from this setback, there is still a long way to go, especially in communication. They still communicate well with their community, and they showcase their app with pictures while promoting a whitelist for the app. They are also actively seeking testers for their soon-to-be-released app. However, their team needs to be more transparent in their communication and marketing efforts to regain the trust of investors. Show Less