Trend and analysis always prove that Central European teams have always been good at building UX/UI friendly products/services across multiple verticals and yet very few of them really value or understand the significance of proper, i repeat, proper storytelling, copywriting, content development and its distribution (paid ads, sponsored articles, influencer marketing and others are aside), these tools are additional elements that amplify the core message.
I have had a chance to speak with scores of russian led startups that had great products, and inability to understand above mentioned, in my view was additional factor for not making it to the mass market...
I feel like CMO was hired symbolically based on his name and being a non-russian speaking to represent brand across public domain.
It is quite upsetting to see, sometimes, why tech led founding team is strictly inspired/motivated by the promise of evolving technological advancement, and yet, very few understand the power of storytelling.
Regardless, i admire current achievements of the team, token price is performing really well and i`ll keep an eye on this gig. Show Less
