I have been using Brave for a while and do enjoy it`s ethos. Attention is new gold, not just data, and BAT is doing just that, rewarding users for their attention.
Attention is an economic unit that connects users, publishers, & advertisers.
• Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens.
• Publishers: improved revenue, better reporting, and less fraud.
• Advertisers: less expensive customer attention, less fraud, and better attribution
Central utility of Basic Attention Token (BAT) is to support blockchain–based digital advertising platform to reward users for their attention while providing a better return on advertiser ad spend.
One of the most eye opening and great videos for those interested is following:
https://www.youtube.com/watch?v=uBI3kF0vs-U
I had pleasure reading the white paper and most importantly project is powered by industry veterans Brian Bondy, Khan academy former employee, and Brenden Eich, Mozilla`s cofounder.
Brenden was also invited by Lex Fridman where he talks about his experience and why he decided to create Brave, very insightful and powerful interview:
