Let me start by saying this isn't really a Layer-1 project because it's built on the Cosmos Ecosystem, where there are no layers, just different blockchains to interact with. However, that isn't really important.
What's more important is that they see an opportunity for developers to monetize their work on smart contracts, even when they are used by others! This is achieved by giving a share of the gas fees that accrue on these smart contracts back to the developer of the contract.
For example, let's say you create a smart contract that can be used for creating a liquidity pool, and someone else needs this function in their dApp. Instead of developing this smart contract themselves, they can simply use the smart contract created by another developer in their dApp. This saves time on their own project or allows them to achieve more with a smaller team. There is no need to pay for it separately as the gas fees will take care of that. I would say that's a win-win situation.
Moreover, since it's built on the Cosmos Ecosystem (ATOM), you will be able to interact with all the connected blockchains and use over 40 different programming languages. Sounds awesome! Show Less